This is a book born out of several years of practical and successful negotiating around the world. The approach has been used, by me, to negotiate the sale and purchase of personal artefacts (cars, houses, TVs) and, in the work-world, to seal deals on mutually favourable terms (redundancy packages, salary increases, international contracts worth several million).

So I’d like you to suspend your adult scepticism and reinforce your open-mindedness before reading this book (once you’ve bought it) by writing the following words on the dotted line across the next page:

“MAYBE HE’S RIGHT”

Thanks, Bob Etherington